The 4 Incredible Powers of Storytelling

Have you ever wondered why people tell stories? Why people read them? What’s so special about them that we’ve been producing and consuming them for thousands of years? There’s just something about a good story that people love.

The 4 Incredible Powers of Storytelling

The appeal of stories is universal. Every culture has them. Every age group. Even every person has their own unique story. Being a storyteller is one of the greatest aspirations known to man, and many of us are drawn to it; whether through writing, art, or music. I think it’s because we sense its power, but do we really understand it?

The Power of Words

Even though there are other forms of story, few are as acute as that of the written one. There’s something about the written word that is spectacular. Beautiful. Resonating.

Words are so meaningful. We often say that as an obligatory caution to children when they hurt one another with their comments. We scroll by quaint quotes about the topic on Facebook. It’s rare that we actually stop to think about the true power of our words.

As an author, one of my favorite things is sitting down to write and coming up with exactly the right word. It’s absolutely exhilarating. (I have occasionally fist-pumped at that moment of victory. Don’t judge.) It’s like finding a diamond in a coal mine.

When we use our words to create a story, we harness, for a moment, their magic.


The Magic of Story

Stories are absolutely magical. That’s not a word I use often, but it’s true. When we hear a good story, we take notice. Good stories move us.

There’s something about being transported to another place and time that allows us to see life in a fresh way. To experience struggles and successes through the eyes of another person. There are things that can be shown through story that would not be revealed any other way.

Great stories possess four incredible powers:


Stories are a fabulous tool for the communication of thoughts and ideas. Putting truth through that new lens is often one of the best ways of telling it. This was demonstrated by Jesus when He talked to people in parables. God Himself uses story to communicate.


Entertainment is an important factor in good stories, and I won’t discount it. It’s one of the things that makes them so powerful. When an artist captivates their audience, they have a chance to communicate with them. When their audience gets bored, that chance is gone.


Great stories connect with us. We look at them, and we see ourselves. We see the truth of humanity within their pages. As a storyteller, you have the ability to make that personal connection with your audience—a connection that could change their life.


Lastly, stories are powerful because they inspire us to become better, stronger people. The best stories aren’t just good, entertaining communication; they are challenges. They implore us to take up the call and be a hero. Our hero of our story.


What are some of your favorite stories and how have they impacted you? If you enjoyed this post, please share it with a friend and leave a comment, or reply on Facebook or Twitter.

Author Box3

Please note: I reserve the right to delete comments that are offensive or off-topic.

Leave a Reply

Your email address will not be published. Required fields are marked *

6 thoughts on “The 4 Incredible Powers of Storytelling

  1. Great article (as always;) I do love a good story, and I like how you emphasized the importance entertaining your audience. Some people I think lean too much on the message or morals to the exclusion of making their story engaging. Rivet me to the page! 🙂

    • Amen! That is so very true. In order to teach your audience a lesson that will stay with them, you’ve GOT to entertain them. They must be thrilled, or they won’t stay.

      Thanks so much! I always appreciate your comments. (:

  2. You nailed it yet again. I really, really needed this reminder, because I’ve begun to wonder if there is any use in *me* telling stories. God is definitely using your words to great effect. I’m sure it’s a struggle sometimes, but thank you for being courageous enough to keep on keeping on. 😉 You’re making an impact.

    • Thank you so much, Bethany! I really appreciate the encouragement, and I’m so happy this was helpful to you. (: I pray God will continue to speak to people through this blog.